Our Ingredients Policy
When we choose toxin-free and eco-friendly, we throw our planet some love, create meaningful change, and we do ourselves — and future generations — a huge favour.
Looking at the overall health impact of a product, from the ingredients it contains to the way those ingredients react with one another is oh-so important to us.
YOU WON'T FIND ANY IMPOSTERS HERE
Truth is, there are countless products on the market that imply they’re gorgeously natural and free of compromising chemicals, but closer inspection of the ingredients label reveals the ugly truth.
Sure, some of the stuff in there is “naturally derived,” meaning it originated in nature, but most of it has been combined with synthetics or put through so many chemical processes that it no longer qualifies as “natural.”
What’s worse is that a lot of healthy imposters slap the word “organic” on to their products, tricking consumers into buying something that is largely processed and nowhere near organic. Ain't nobody got time for that!
This dishonest labelling is known as “greenwashing” and we’re here to arm you with information and resources to ensure you never fall victim to it.
AIN'T NOBODY GOT TIME FOR THAT!
We know your time is precious. You’ve got enough to do and enough to think about. So deciphering the alphabet soup on labels and trawling Google to find the perfect product for your baby and your home isn’t something you can or want to take on.
The good news is, you don’t have to! We’ve done the research, engaged the experts, and completed the work to ensure everything on our website is the real deal.
So you can sit back with a glass of wine and rest easy knowing every product you order here has been heavily scrutinised by the research nuts at The Clean Collective so that they meet our strict criteria.
Yep, we’ve got high standards.
WHAT DOES ‘CLEAN’ REALLY MEAN?
When you clean something you’re removing the bits you don’t want (dirt, germs, odours) and leaving the stuff you do (skin, moisture, shine) right?
Well, that’s exactly what we’re after in our product sourcing.
We keep the good stuff in and the bad stuff out.
We say ‘no’ to ingredients that negatively affect the health of your body, baby, family, home and environment. And we’re 100% committed to achieving cleanliness without sacrificing effectiveness.
OUR PROCESS IS NO JOKE
We have a multi-process system to forensically check every ingredient before it makes it into the collection.
Our database includes data from the Environmental Working Group (EWG), which we believe to be an extensive resource and trustworthy authority on toxins, along with other governing bodies, research databases and toxicology resources.
The EWG rates the health hazard of ingredients in skin care and cleaning products based on data available from the United States Government, companies, and published scientific literature. (There’s nothing like this available in Australia.)
While the EWG's ratings reflect potential health hazards, they don't account for the level of exposure or individual susceptibility — factors that determine actual health risks.
So, we take it a step further - especially when it comes to products for bubs and kids. We look at the details of each ingredient rating and do some further investigation with little ones in mind to ensure it’s truly non-toxic and safe.
We believe we have the strictest standards in Australia. Told ya we were no joke!
THE INGREDIENTS WE ALWAYS AVOID
Here are just some of the popular ingredients you’ll find in mainstream brands at the supermarket that you will never see in our collection:
- Alkylphenol ethoxylates (APEs)
- DEA (diethanolamine)
- Formaldehyde (and formaldehyde carriers and releasers DMDM hydantoin, imidazolidinyl urea, diazolindinyl urea, quanternuim-15, bronopol, 5-bromo-5-nitro 1,3 dioxane, hydroxymethylglycinate)
- MEA (monoethanolamine)
- Mineral oil
- Phthalates (DBP, DEHP, DEP and others)
- Polyethylene glycol (PEG)
- QUATs (Quarternary Ammounium Compounds)
- Sodium polyacrylate SLS/SLES (sodium lauryl/laureth sulfates)
- Synthetic fragrance/parfum
- TEA (triethanolamine)
- VOCs (Volatile Organic Compounds)
WE’RE ALWAYS RESEARCHING TO STAY AHEAD OF THE CURVE
While we’ve selected what our research reveals to be the best products for you and your family right now, we’re devoted to constantly reviewing and re-evaluating new research and technology to update our list of chemicals we avoid, and our solutions for you.
WHAT WE CAN GUARANTEE
We guarantee that all of our products are easier on the Earth in some manner when compared to their mainstream counterparts.
That means they are either:
- Free of chemicals and/or materials toxic to the health of people and/or the planet
- Encouraging multi-use and discouraging single use, especially of plastics; and/or
- Able to be recycled, or at least safely disposed of at the end of their life.
Our ingredients and environmental policies are dynamic and progressive while setting boundaries, aspirations and standards for our company.
When browsing the products in our shop, you’ll notice the fancy certification logos that some of them have worked hard to be awarded, proving their cleaner and/or greener status. These certifications indicate the highest standard of care for human and planet health.
We’re dedicated to helping you make sense of complicated labels, even when the product is not sold by us. We've built a toxin glossary that will help you decipher the bad from the good when you’re shopping elsewhere. You won't find any of these chemicals in the products we sell.