The Clean Collective: a standard for healthy and eco-friendly living, uniting the planet's best products, ideas and experts in one place
A LETTER FROM OUR CEO
Hello, you wonderful human!
Thanks for landing on our website.
Just by being here, you’re part of a driving force for a better future. The reality of our present day is that we’re living in a world that’s seeing a rise in autoimmune diseases, mental health, cancer, chemical pollution in babies, waste, plastic pollution, air pollution, natural disasters and climate crisis risks. It’s a reality that can leave us feeling distressed and powerless while creating a false view of it all being out of our control.
Because the truth is that the joint decline in human and planetary health can be linked back to our day-to-day habits and reengineering those can tame, and even reverse, the catastrophic
effects on our bodies, our minds, our planet and all its inhabitants. From the products we use and the foods we eat, to the way we run our homes and interact with our bodies and our environment - it’s all linked. The solution starts with me, in the same way it starts with you.
Are you ready to do something about it?
You have the power to change what products are produced by voting with your wallet and supporting what’s safe and sustainable. You have control over what you consume (that means what you buy, use and do: all the inputs and outputs of human activity). You have access to online information to relearn your habits to improve everything from your diet, skin, hormones and mental health to your waste and carbon footprint.
You have a single destination, right here, where the products, information and experts are housed under one roof. We’re your gateway to joining the solution.
No action is too small, and when we commit together as a collective, the result is magnified.
Yep: people power! It’s the real deal.
Our commitment to you is to grow with the advances in scientific research to support you in reengineering your consumption habits to feel better, do better, and live better with the best solutions and the latest guidance.
Are you with the Collective?
CEO, The Clean Collective
We’ve built a standard (the strictest in Australia and New Zealand) to assess the safety and sustainability of personal care, natural cleaning and reusable products to help you choose what’s best for your health and what’s best for the planet.Learn now
We publish information from experts and influential voices on how to create and maintain a healthy and eco-friendly lifestyle here on our blog, supporting positive changes for your health and the future of our planetGet information
We begin researching and planning
We validate our idea via a research study
We confirm our Safety & Sustainability Standard is ready for use after extensive research and consultation with chemical databases and experts
We launch the Clean Collective
We expand the product range to be six times the size it was at launch
we begin showcasing our product range around Sydney
we move into a new warehouse
we begin to receive press coverage
we launch the Green Friday Festival, donating profits to plant 54,237 trees, offsetting Australia’s Christmas wrapping paper consumption
we celebrate that 2018 results show our website to be the fastest growing in its industry
we conclude our first impact report, celebrating our community’s success in:
+ Preventing almost 2 millionlitres of toxic-chemical products from coming into contact with people and the planet
+ Diverting more than1.9 million single use items from landfill
+ Removed 6,090 pieces of plastic from the ocean, and
+ Planting 54,237 trees
we’re shortlisted for the 2019 Telstra Business Awards
Our standard: the heart
Our standard in safe and sustainable purchasing has been over two years in the making, in consultation with experts and chemical databases. It’s the heart of our machine, fuelling everything we do. It’s deemed the strictest in Australia and New Zealand and has successfully influenced one major supplier to remove an ingredient from its range.
Our community & partners: the soul
We unite a community of readers, shoppers, product manufacturers, industry experts, influencers, charities and grassroots movements to address major issues spanning waste,climate change, autoimmune disease, hormone disruption, mental health, pre-pollution, epigenetics, and more. The soul of The Clean Collective is its 400,000 readers, 80,000 followers and subscribers, and 500 industry and brand partners.
The brand: the body
Our brand was released in Australia in late 2017. It’s been in the media spotlight with features in national publications like The Daily Mail, News. com.au, 9Honey, The Carousel and more, as well as popular vertical publications like Peppermint and Kids On The Coast.
Our team: the mind
We’ve assembled a committed and talented group of wellness and environmental enthusiasts who happen to be top-class professionals in digital development, marketing, content creation, logistics and customer service.