1 January 2019
The Clean Collective launches #NextGenJan: 31 days, 31 small changes, 1 big difference to the future of our planet
Australia’s strictest toxin-free shop, and savvy source of zero-waste tools and information, The Clean Collective has joined forces with young Aussies to send a strong message about the impact of plastic pollution and climate change on the planet.
#NextGenJan will amplify the voice of the youth of Australia, placing front and centre the most important issues for young people today, and providing young and old alike with the tools and information needed to make small changes to daily lifestyles to reduce our impact on the environment, throughout January and beyond.
“The actions of adults today and historically have already had a negative effect on the future of our planet,” explains Charlie Thompson, CEO and Cofounder of The Clean Collective.
“Much of the damage has already been done - according to the UN, we have only 12 years to limit climate change catastrophe. But The Clean Collective believes all hope is not lost. We can make a difference if we work together, and the next generation agrees.”
2018 saw an uprising of young people showing just how much they care about the future of our planet, with momentum gathering towards the end of the year.
In November, thousands of Aussie children chose to take a day off school to Strike 4 Climate Action, in protest of the inaction from the government on climate change. One of those protesting was 14 -year-old Ava Broinowski (pictured centre below holding the placard).
When asked why she joined the protest, Ava said: “We wanted to show the country, and specifically the people who can do something about the issue of pollution and climate change, what the future generation truly cares about, and what we will fight for in order to help make a change.”
Ava joins the #NextGenJan campaign along with Tayla Jade Movsowitz (also 14), who’s powerful speech about plastic pollution is already making waves on social media.
“The #NextGenJan campaign is asking Australia to show these smart, passionate, driven young people that they are not alone in their mission, that we will stand beside them and we will commit to a better future, by pledging to make small changes to our daily lives to make a big difference to the planet in January 2019 and beyond,” comments Thompson.
“We're realists. We know it's hard to do it all. And we know it's not realistic to switch to ‘eco-friendly’ overnight. But even the tiniest change - when made as a Collective - can result in a huge, champagne-popping difference to the world!” Thompson adds.
For #NextGenJan inspiration, instruction and information, The Clean Collective is releasing daily pledge ideas, tips and tricks through Instagram and Facebook throughout the month of January, and encourages people to commit to as many as they can, to show the next generation their support.
“You can download a pledge form from our website, stick it up on your fridge and tick off your pledges as you go. At the end of the month, we will be asking everyone to share their #NextGenJan progress for the chance to win a $500 voucher for The Clean Collective,” adds Thompson.
To get involved in #NextGenJan, head to thecleancollective.com to download your pledge form, follow along on Instagram (@thecleancollective) and Facebook (@cleancollective) and share your pledges to show your support through social media using the tag #NextGenJan.
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For more information, images or to arrange an interview, please contact:
Chief Communications Officer - The Clean Collective
+44 7534 345 497