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Five Minutes With... Charli Ferrand

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Read on to learn more about our CCO a.k.a "The Other Charli"

Where did you go on your last vacation?

Rarotonga in The Cook Islands, on a SUP Yoga Retreat with the incredible Charlotte Piho and Workout On Water. Five days off-grid, eating nothing but fresh food, practicing yoga every day, SUPing every day, meditating every day, hiking, learning about manifestation and generally practicing some mega self-care!


Where in the world do you live and what do you love the most about it? 

I am lucky enough to have two homes on this beautiful planet.

I was born in the UK, but I moved to Australia in 2006. I am now a proud Australian and British citizen and I love both countries equally.

At the moment, I'm based out of the UK, supporting my parents as they get older. There, I live in a little seaside town called Sidmouth. It’s on the Jurassic Coast, which is the most beautiful and rugged stretch of coastline on the south coast of England. I love the community there and feeling a part of that community. Sidmouth is a community that is fuelled by the seas, full of surfers, paddleboarders, sailors and ocean-lovers. This naturally leads to respect for the ocean and earth - the town pledged to be plastic-fee in 2018, hosts regular beach clean-ups and has fresh-water fountains installed across the town to refill water bottles in. Small, positive steps in the right direction – although the council did just have to clear a fat-berg from our drainage system, so there is clearly still some way to go.


What do you think the biggest threat is to our planet and the people in it today?

Inaction by governments. There seems to be an awful lot of talk in parliament and amongst politicians about climate change and plastic pollution, perhaps because they are ‘trendy’ topics to discuss right now; but very little seems to be being done by those in power to actually help protect the future of our planet and the people in it. As someone who grew up in the UK, the lack of solar energy, for example, in Australia baffles me.


Give us your elevator pitch for your mission.

We're driven by purpose, every day, to make this planet a happier, healthier place for its future and the future of the people in it. We've had enough of waiting for "someone else to do something" - that "someone else" is all of us. I've seen the impact one human being can make on the earth, both positively and negatively. The Clean Collective provides a community of support, information and products, accessed easily through online technology, so we can all feel empowered in our journey to tread a little lighter on this earth. 


What drives you to get out of bed every day?

Knowing I get to wake up every day and go do a job I not only love doing, but that is also making a difference to the future of our planet, is a better kick-starter in the morning than coffee!


What one piece of advice do you wish you could give your 15-year-old self?

Mistakes are valuable. Learn from them and move on.

What does the word ‘community’ mean to you?

A group of people working towards a common goal, connected by a common passion. It shouldn’t matter the religious, political or spiritual views of that community, or their ethnicity, gender or level of education. All that matters is they care deeply about one issue or objective, they are motivated by nothing more than wanting to make the world a better place and they will work together to do that.


Tell us about your self-care routine.

Self-care for me is making time and space to do things I really, really love. Whether that’s taking my dog for a long walk along the coastline, practicing yoga, going to pilates, sitting in mindful stillness, reading a book or taking a bath. I try to do at least one of these things every day and I’m a big fan of Self Care Sunday – dedicating a full day to looking after myself. I don’t have kids so I know that’s not possible for everyone, but I also know that nothing can run on an empty tank, and everything will work again if you turn it off for a while. Put your oxygen mask on first before assisting others. 


Who/what has been the biggest influence in getting your life to the stage it’s at now? 

Probably my Mum. She hasn’t had the easiest life, losing her Dad when she was eight. When I was born - the last of her four children - Mum was 39. When I was five, she started her first business. 

Whether it was a conscious or subconscious influence, I couldn’t tell you; but seeing Mum grow and manage two successful businesses, both driven by a passion for change and to make a difference to people’s lives, and do all this in her forties with four kids and multiple pets has been a huge inspiration for me. She has shown me that it’s never too late to start anything, hard work pays off, women can be and are exceptional leaders and to strive for what you believe in, even when the going gets tough, if you truly believe in the cause you are working for or towards, that will drive you to keep going every day.


Thank you so much, Charli. Is there anything else you would like to add?

I hope people don't cringe as much at my voice on the podcast as I do!


Hear more from Charli F as she joins Charlie T, Georgia and Roland on our podcast, launching Monday, 12 August 2019.

Head over to our dedicated podcast page HERE to listen to each episode as they are released, or subscribe on, Google Podcasts, Apple Podcasts, Stitcher and more! Just search for 'The Ripple Effect from The Clean Collective' on your preferred platform. 

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